Jan Tschchold

Jan Tschchold was a modernist typographer as well as a teacher and writer. He became well known and part of history when he showed and presented his typography book called ' Die Neue Typographie'.
Tshchold was against decorative conventions, rules for grids and layouts, spacing, proportion and composition.
By exposing himself to various methods he left many in astonishment by challenging traditional graphical concepts. He created and twisted different methods of arrangement. He became a modernist typographer and was a delight to many other artists.
By making use of his different methods and techniques it enabled others in their creative design and work such as brochures and magazine leaflets. Through theoretical discussions of typography Tschchold created styles which were applied in the design industry. After his success Tschchold began to design and illustrate several different layouts and typefaces. These designs gave him international recognition till today. A few of his work created in 1987 involve traditional typeface called Sabon.
During the emergent of the Swiss style symmetry, ornament and drawn illustration where replaced with plain sans serif typography and photographs. As printing became industrialized designers were allowed to become more experimental and produce more productive words. The New Typography is still of great importance to designers and art historians as it enables them to continue in their visual evolvement and communication throughout the twentieth century.

Bibliography

Dan, 2009. ESSENTIAL MANIFESTO: THE NEW TYPOGRAPHY, JAN TSCHICHOLD. [Online]
Available at: http://www.artintheage.com/essential-manifesto-the-new-typography-jan-tschichold/