Two Swiss well known graphic design artists and typographers attended the 'Schule for Gestaltung Basel', a school of design Armin Hoffman and Emil Ruder, where whilst at the faculty Emil Ruder came out with an excellent idea. His idea involved the publishing of a book which was to contain the grammar basics of typography and the book was titled in his name Emil Ruder. This brilliant idea allowed the Swiss Style to be published and hence it became the basic text used in Graphic Design and typography programs in Europe as well as North America.
Emil Ruder a Swiss graphic designer has equivalent work when compared to Armin Hoffman's designs. He uses gridwork which has influenced the development of web design. His particular style is used in today's society, enabling companies to redesign thir looks in a fresh, simple, bold and orderly manner.
A poster for the theatre production- "Giselle" designed in 1959
Armin Hoffman's graphic design is well known for his combinations of text and imagery. His graphical designs are inspirational as they are minimal slightly surreal and his combinations of imagery and typography are innovative. The tight kerning on the typography and the transparent, slightly blurred image of the ballerina enable the whole composition to be composed appropriately.
References:
Meggs, Philip B.,2006. Meggs history of Graphic Design. Hoboken, NJ, J Wiley and sons
Anon., n.d. Graphic design, 1945–75 The Internation Typography Style. [Online]
Available at: http://www.britannica.com/EBchecked/topic/1032864/graphic-design/242772/Graphic-design-1945-75?anchor=ref845121
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